How to Onboard More Members to Your Tennis Club
Tennis is one of the world’s most popular games, but how do you attract more members to your tennis club? According to Statista, there are over 7000 tennis clubs in England. Plus, the United States is home to over 250,000 tennis courts. So you have a lot of competition to onboard members. There are many American tennis players; over 18 million U.S. citizens play tennis, including 345,000 high school students. There is no shortage of people playing the sport.
Let’s see How to onboard more members to your tennis club.
Use a multi-sport system.
Numerous tennis clubs that were struggling to gain members decided to implement a multi-sport strategy. You don’t have to use the club purely for tennis; you can use it for hockey, seven-a-side football, seven-a-side rugby, or even basketball.
If you’re offering great rates to play various sports, many people will start playing tennis.
Having a diverse facility often attracts people to join because they see a wide range of opportunities and events. Choice opens the eyes of those who are unsure, and you may even build a group of tennis players who hadn’t considered playing the game.
Build a social media following
Social media is an entity that many people avoid using when building a business. However, it is one of the best ways to bring eyes to your tennis clubs. Start a Facebook page and target those living in your local community.
Instagram is a fabulous business opportunity because you can directly target your clients. Also, if you’re looking to find people that might help you on a business level, you should utilize Linkedin.
In 2021, people avoid using social media to build their brand, but it is essential. Plus, they are free platforms to use.
Have an attractive website
If you have a great website, you can bring severe eyes to your tennis club. Make sure the website is aesthetic and easy to use. Some people try to cut costs and build a website themselves, and if you can create one, that is great. However, if you can’t, you can outsource your website on Upwork and Fiverr.
More importantly, your website needs to be SEO optimized. Write tonnes of articles on tennis, and make sure you write articles that provide value. Once your website starts to rank on Google, people will begin to come.
You want people to search for tennis clubs in your area, and your club ranks in the top three on google.
Use emails and newsletters.
Many business owners fail to utilize the importance of emails and newsletters. You could hire an email copywriter to use words that force the readers to take action and visit your club.
If you combine special offers with creative emails, newsletters, and excellent copy, you can attract vast amounts of new members.
If you have on-going members, you can send offers via email that encourage them to bring their friends along to the club. For example, free day passes for friends and family members of current members. If you’re wondering How to onboard more members to your tennis club, this is a great way to do so.
Have special offers
The importance of a fair offer – as cliche as it may sound – is understated, especially in the tennis club industry. One of the biggest hurdles that many people have when considering taking up tennis as a hobby is the fees required to join a tennis club.
If you are not sure that you’ll enjoy playing tennis, you might decide against expensive tennis club fees.
That is where beginner-free programs can help immensely. Offer new members who are new to playing tennis the chance to start for free. Perhaps a month for free? Whatever it is, the opportunity to get people participating in tennis at your club is always a great way to entice new members to your tennis club.
Start a YouTube channel.
YouTube is vastly under-used by small businesses, but it is an excellent way to gain exposure to your tennis club. Did you know that YouTube is the second-most visited website on the globe?
Besides, 37 percent of mobile traffic goes to YouTube, and YouTube has 2 billion users of all ages. Many eyes are on the website, it’s free to use, and you can start creating content that brings eyes to your tennis club.
You could start a channel that focuses on necessary tennis skills, expert tennis skills, or even a website on building a tennis club? If you manage to tie your tennis club to your YouTube content – it can be a winning formula for your business.
Cross-promote with local sports clubs
Are there lots of gyms, sports clubs, and health clubs in your area? If so, why not find a way to advertise in those clubs? It is an excellent way to your tennis club in front of active people, who are your potential client market.
Furthermore, a great spot to find your future is clients at colleges and high schools, with over 345,000 students playing tennis; the potential is massive.
Offering special offers to people at these places, including free day passes and free events, is a great idea.
Get live radio or TV coverage.
You might think you need a considerable budget to get on these two forms of media, and you would be right for the most part. However, it is possible to run charity events that line up with the TV and radio stations.
TV stations and radio stations are always attracted to a great charity event, and it can bring vast eyes and ears to your tennis club. You don’t always need thousands of dollars to get in front of tens of thousands of people’s ears and eyes.
Conclusion
Tennis is a vastly popular sport, and it always will be. It doesn’t matter where you go in the world; people love playing tennis. It is a sport loved and played by every culture in every corner of the world.
If you implement innovative digital marketing strategies, get your offers right, get your pricing right, and create excellent content, people will come down to the tennis club. These strategies are How to onboard more members to your tennis club.
