How to Onboard More Members to Your Tennis Club

How to Onboard More Members to Your Tennis Club

How to Onboard More Members to Your Tennis Club

Tennis is one of the world’s most popular games, but how do you attract more members to your tennis club? According to Statista, there are over 7000 tennis clubs in England. Plus, the United States is home to over 250,000 tennis courts. So you have a lot of competition to onboard members. There are many American tennis players; over 18 million U.S. citizens play tennis, including 345,000 high school students. There is no shortage of people playing the sport.

Let’s see How to onboard more members to your tennis club.

onboard members tennis club

Use a multi-sport system.

Numerous tennis clubs that were struggling to gain members decided to implement a multi-sport strategy. You don’t have to use the club purely for tennis; you can use it for hockey, seven-a-side football, seven-a-side rugby, or even basketball. 

If you’re offering great rates to play various sports, many people will start playing tennis. 

Having a diverse facility often attracts people to join because they see a wide range of opportunities and events. Choice opens the eyes of those who are unsure, and you may even build a group of tennis players who hadn’t considered playing the game. 

Build a social media following

Social media is an entity that many people avoid using when building a business. However, it is one of the best ways to bring eyes to your tennis clubs. Start a Facebook page and target those living in your local community. 

Instagram is a fabulous business opportunity because you can directly target your clients.  Also, if you’re looking to find people that might help you on a business level, you should utilize Linkedin. 

In 2021, people avoid using social media to build their brand, but it is essential. Plus, they are free platforms to use. 

Have an attractive website

If you have a great website, you can bring severe eyes to your tennis club. Make sure the website is aesthetic and easy to use. Some people try to cut costs and build a website themselves, and if you can create one, that is great. However, if you can’t, you can outsource your website on Upwork and Fiverr. 

More importantly, your website needs to be SEO optimized. Write tonnes of articles on tennis, and make sure you write articles that provide value. Once your website starts to rank on Google, people will begin to come. 

You want people to search for tennis clubs in your area, and your club ranks in the top three on google. 

create tennis club website

Use emails and newsletters.

Many business owners fail to utilize the importance of emails and newsletters. You could hire an email copywriter to use words that force the readers to take action and visit your club. 

If you combine special offers with creative emails, newsletters, and excellent copy, you can attract vast amounts of new members.

If you have on-going members, you can send offers via email that encourage them to bring their friends along to the club. For example, free day passes for friends and family members of current members. If you’re wondering How to onboard more members to your tennis club, this is a great way to do so. 

Have special offers

The importance of a fair offer – as cliche as it may sound – is understated, especially in the tennis club industry. One of the biggest hurdles that many people have when considering taking up tennis as a hobby is the fees required to join a tennis club. 

If you are not sure that you’ll enjoy playing tennis, you might decide against expensive tennis club fees.

That is where beginner-free programs can help immensely. Offer new members who are new to playing tennis the chance to start for free. Perhaps a month for free? Whatever it is, the opportunity to get people participating in tennis at your club is always a great way to entice new members to your tennis club. 

Start a YouTube channel.

YouTube is vastly under-used by small businesses, but it is an excellent way to gain exposure to your tennis club. Did you know that YouTube is the second-most visited website on the globe? 

Besides, 37 percent of mobile traffic goes to YouTube, and YouTube has 2 billion users of all ages. Many eyes are on the website, it’s free to use, and you can start creating content that brings eyes to your tennis club. 

You could start a channel that focuses on necessary tennis skills, expert tennis skills, or even a website on building a tennis club? If you manage to tie your tennis club to your YouTube content – it can be a winning formula for your business. 


Cross-promote with local sports clubs

Are there lots of gyms, sports clubs, and health clubs in your area? If so, why not find a way to advertise in those clubs? It is an excellent way to your tennis club in front of active people, who are your potential client market. 

Furthermore, a great spot to find your future is clients at colleges and high schools, with over 345,000 students playing tennis; the potential is massive. 

Offering special offers to people at these places, including free day passes and free events, is a great idea. 

Get live radio or TV coverage.

You might think you need a considerable budget to get on these two forms of media, and you would be right for the most part. However, it is possible to run charity events that line up with the TV and radio stations. 

TV stations and radio stations are always attracted to a great charity event, and it can bring vast eyes and ears to your tennis club. You don’t always need thousands of dollars to get in front of tens of thousands of people’s ears and eyes. 


Tennis is a vastly popular sport, and it always will be. It doesn’t matter where you go in the world; people love playing tennis. It is a sport loved and played by every culture in every corner of the world. 

If you implement innovative digital marketing strategies, get your offers right, get your pricing right, and create excellent content, people will come down to the tennis club. These strategies are How to onboard more members to your tennis club.

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Best Marketing Strategies for your Tennis Club in 2021

Best Marketing Strategies for your Tennis Club in 2021

Best Marketing Strategies for your Tennis Club in 2021

Getting the word out about your Tennis Club takes a little creativity and a lot of dedication. Thankfully, there are a number of tried-and-true methods that you may employ to get the ball rolling and start building the membership numbers that you need to survive and to grow. We’ve collected some of the best marketing strategies for your tennis club for you to try and we think that you will be pleasantly surprised. All it takes is a little creativity and the ability to recognize the opportunities in front of you.

tennis club marketing strategies

Getting local businesses in on the action

It is in your best interest to get in touch with your local sporting goods vendors. Since you are running a tennis club you are in a position to send a lot of business their way. They, in turn, can likely offer you a good discount and are quite likely to be willing to help get word of your club around.

As you develop a good relationship with this business, who knows? They might be willing to donate or heavily discount prize items for competitions that you sponsor or more. Getting them involved with your tennis club just makes good sense.

Flyers are still popular for a reason

With your newfound local business friends you’ve got a great way to get your flyers out to the general public. Don’t stop there, however, as there are a number of other places where you can get your flyers or signs out in the public eye.

Make some friends at your local gym and consider posting information on bulletin boards at local schools. Local parks are another place to spread the word. People who are active frequent these places and will be happy to hear that there is something new they can participate in.

Offer discounts for younger members

Creating membership tiers is a good idea and you can always create something special for the younger members, especially the kids. Tennis clinics where they can work on their swing are good and easier to set up than private lessons. After all, you’ve got that club space, so why not take advantage of the free time that is available there?

Student discounts are also a good idea and you can even make them creative, perhaps offering the discount for new member ‘pairs’. Whichever way you market it, students are web savvy and can really help to get attention for your tennis club. Also, if you’ve got a good thing going then these are members that are going to stick around for a long time.

A discount now for years of membership? Definitely makes sense.

Facebook group with Tennis tips videos

While having a webpage is nice a quick way to get a web presence started is to simply create a Facebook Group for your tennis club. This gives you a way to blog about events, promote socialization, post-training videos, and to take on guest-members to get their curiosity piqued.

It’s an easy way to get started in developing a web presence and with social media, it is a lot more fun than reading an automatically-emailed newsletter. You can have one of those too, of course, but an interactive medium like Facebook will get you a lot more attention and gives everyone in the club a chance to invite their friends to the group to learn a little more.

Guest memberships

Consider marketing a ‘try before you buy’ type guest membership into your tennis club at least once per quarter/4 times per year. You can provide a 1-month guest membership and have a great time of it, offering your standard clinics and socials and letting the outside folks see what they are missing.

A few ‘Members vs. Guest Members’ tournaments with some of your best members playing can help to show how much prospective members can learn and between this and the socialization the odds are that your membership is going to increase. Give it a try and see for yourself!

tennis club competitions modes

Take advantage of Wimbledon

Hosting Wimbledon-watching events is a great way to get people socializing and to draw some attention to your tennis club. Make sure you’ve got a large TV or maybe even a projector to maximize the viewing experience and lots of good food to go with the fun.

It’s an easy and quick step from ‘guest’ to ‘member’ and one should never underestimate the drawing power of a good social event.

Set up a good referral program

Get your club members to actively refer and recruit by offering incentives, such as discounts, gift cards, or even prizes if you are running a yearly ‘recruiting drive’. Those local businesses are often quite willing to help in the prize department, so it never hurts to ask, but don’t limit referrals to a yearly event.

Put together a clear plan, print it out, and make sure that your members know. A little motivation can go a long way.

Don’t let good space go unused

You’ve got a lot of property associated with your tennis club, why not rent out some of that space when it’s not in use? Rooms that you have free can be used for parties, corporate-sponsored events, and more. Your tennis club can make some good revenue there and all you are doing just maximizing that free space.

Just a little something to think about

tennis club food

Some final advice on marketing your tennis club

Marketing is a constant challenge but it can be a little easier if you break your year down into quarters and plan which tennis club marketing strategies you will use by quarter. As you find out what works best for you then you’ll develop some marketing standards but don’t forget to mix things up a little.

Keep it interesting and your membership will keep growing. You can count on it!

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5 Competition Modes For Your Next Tennis Club Tournament

5 Competition Modes For Your Next Tennis Club Tournament

5 Competition Modes For Your Next Tennis Club Tournament

Organizing a tournament for your tennis club is one of the most exciting things to do (we’re certain we don’t need to tell you that!). But it’s far too easy to get stuck doing the same system of play all the timeTry one of these competition modes in your tennis club!

tennis club competitions modes

Know Your Competition Modes

Before we jump right into our top 5 competition modes for your next tennis club tournament, it’s important to understand the sheer format variety. 

Regardless of the type of game you want to play, it will fall into one of these categories:

  • Challenge — This form tends to run for a long time (generally over a year or a season). Here, club members will challenge each other to matches during the period. A pyramid/league table is used for scoring (i.e. losers move down, winners move up).
  • Elimination — Traditional knock-out games! The Women’s Tennis Association and ATP use this elimination style. They’re great for prize-money games, but if you have a lot of beginners in your club, they’ll quickly be left out.
  • Group — For the social element, group formats are the best. They tend to be popular among club owners who want everyone to have a fair shot.
  • Rotation — If you want all your members to play each other, the rotation style is best. It can be a type of group tournament too, depending on how you choose to structure it.
  • Team — Whether each team is small or rather large, you can mix it up. If your club has a lot of novices, opting for smaller teams is best. 

Okay, now is a great time to move onto the best part — the top 5 competition modes for your next tennis club tournament! Hopefully, you’ll find a couple of ideas you are yet to try.

Top 5 Competition Modes For Your Next Tennis Club Tournament

#1 The Progressive Knock-Out

While the traditional knock-out is effective (it’s used in the Olympic Games and World Championships after all), it doesn’t give weaker players a chance to play lots of matches.

The progressive knock-out, however, does just that.

Here’s How to Do It:

  1. Allocate players however you wish.
  2. Winners play winners in various rounds until one player stands unbeaten.
  3. Losers play other losers.
  4. If a player loses in the first round, they won’t be able to finish in the top half.
  5. Players that find themselves losing on the second round will only be able to get to the lowest quarter in the final.

The main advantage here is that you get a full ranking order with a penultimate match while including weaker players. However, it will take more time than a traditional knock-out.

#2 The Compass Draw

A compass draw tennis tournament is divided into 8 sections. Each of them depicts the point of a compass (hence the name). As soon as a player loses a match, they move into a different bracket. 

It’s a fantastic way for junior players to have a taste of what professional competitions are like without having to spend a lot of money.

Here’s How to Do It:

  1. Use a reservation suite like Court Reservation to set up the matches.
  2. Players talk to each other to set up their match.
  3. Each player brings a can of balls to the match. One is used in the match, the unopened one is given to the match-winner in the seeding rounds and the loser in the final draw rounds.
  4. Matches are best in 2 out of 3 sets.
  5. Once the match is finished, players will enter the scores on the site.
  6. The first 4 rounds are “seeding”. Once they’re finished, the final draw is posted.
  7. Prizes are given to the winner and runner-up of the main bracket and the consolation bracket.

The main advantage here is that you get a full ranking order with a penultimate match while including weaker players. However, it will take more time than a traditional knock-out.

tennis club competitions modes

#3 4 Singles and 1 Double

This is a team tournament type, so you’ll need to set these up beforehand. On the day, you should toss a coin to see which team will be “ABC” or “XYZ”. Then, the captains can give each player in their team a letter.

This competition mode is fantastic for socializing and maintaining morale (especially essential during these still unprecedented times!).

Here’s How to Do It:

  1. Set up teams of 2 to 4 players.
  2. Do best of 5 matches (i.e. 4 singles and 1 double).
  3. The order of play should be: single, single, double, single, single.

#4 The Stop Rotation

This competition mode is fantastic for players of all ages and abilities. It’s another team tournament where players win points for their group as play continues.

Here’s How to Do It:

  1. Set up two teams — A and B. Of course, you can give them fun names if you prefer.
  2. Place each member of team A across the net from team B.
  3. Set a “stop” target (first to 5 points, for example).
  4. Shout “go” to start all the matches.
  5. First one to reach 5 points (in this case) shouts “stop”.
  6. Players move to the court on their left.
  7. And it continues until you run out of time!
create tennis club website

5 The Leveler

Finally, we have the leveler which can be completed in one day. It helps make everyone equal because stronger players have to win points to beat their opponent.

Here’s How to Do It:

  1. Decide on events (i.e. singles or doubles).
  2. Ensure all players know you’re running a leveler score system.
  3. Decide the leveler score for everyone (best on 0, weakest on 10).
  4. Matches are first to 21 points. Play the best of 3 sets.

We’re sure you can’t wait to give these a go! 

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7 Reasons Why WordPress is GREAT to create a Tennis Club Site!

7 Reasons Why WordPress is GREAT to create a Tennis Club Site!

7 Reasons Why WordPress is GREAT to create your Tennis Club Site!

WordPress is an industry-standard Content Management System and website design tool. As such, it is also a valued product used by individuals and businesses worldwide who want a simple and elegant content hosting solution. In this article, we will be breaking down the different use cases of WordPress as a tool, showing you exactly why WordPress is great to create your tennis club siteTo briefly summarize before our full, comprehensive breakdown: WordPress offers unparalleled flexibility, customization, and varied browser support.  More so than that, the support with a huge range of widgets means that your site can have so many ways for your club members to access you, your club, and any content you might want to post there.

club event!

create tennis club website

1. Widgets and Plugins are Excellent.

This is one of the central reasons that WordPress is so highly valued by so many. The content management system’s implementation of Widgets and Plugins is utterly peerless. 

Widgets are little insertable elements that site visitors can interact with when they are on your site. This can include embedded video players, podcast players, photo galleries, and the like. There are a whole host of these little tools you can incorporate into your content and tend to help increase your site’s prominence, keeping your club members entertained on the site. 

Plugins are elements that get installed on your end, often helping with parts of content management, and editing. The unique and unparalleled flexibility that this offers makes WordPress a particularly attractive option.

2. Host and Visitor Friendly

The previous point plays into this one somewhat. For new website writers, WordPress is incredibly user-friendly, and the granularity of customization offered in Widgets and Plugins allows for fresher content creators to make it more so if they should desire. 

Not only that, but the themes that are applied to WordPress’ UI are always clean, distinct, and easy to use for site visitors. That means that no matter what age or competency your club members have, a WordPress site should always be simple to navigate and operate. 

3. The Themes of your Dreams

Another draw of the WordPress content management system are the gorgeous themes, both free and premium, you can access and customize your site’s aesthetics with. 

This means that your tennis club site will not be saddled with a boring, standard template that does not engage your members. Your tennis club site can be outfitted with some gorgeous and active themes that really bring out the energy you would want in a tennis-themed site. 

create tennis club website

4. Built-In-Blogs

This feature is simple. Rather than needing to create your own blog section, WordPress smartly anticipates this need of the modern website and allows you to get publishing content as quickly as possible. 

The WordPress in-built blog in question is fast, responsive, readable on mobile, and has options for embedding other sites, videos, and media players in each post. Sites with a lot of blog content tend to do well in Google searches and other engines, as the more content you have for visitors to explore, the more activity is recorded on your site.

5. Get Your Site Ranking High: Grab New Customers Using Local SEO

Now, SEO functionality does not necessarily need to be the primary concern of a tennis club site, as a lot of your visitors will already be members of your club. However, locally-focused Search Engine Optimization can be an incredibly powerful tool to increase the amount of foot traffic your club will see – probably increasing your membership numbers!

WordPress sites tend to be well optimized for search engine ranking due to their quick response times and mobile loading speeds, but also has loads of SEO focused plugins that can help you in this regard. 

Yoast SEO is the most famous of these and provides some powerful free tools as well as comprehensive premium coverage. This can give you some compelling localized SEO options, which will be able to boost your ranking in local searches (which is proven to increase foot traffic to your business or club). 

6. Scale Nice on Any Device

Another key component of keeping your members engaged with and using your website is making sure that whatever device they are using their experience is as fast and efficient as possible

WordPress is optimized automatically for mobile, PC, and tablet usage. Every theme on WordPress’s marketplace must be able to scale across different devices, which means that no matter how you customize your tennis club site’s aesthetics, your members will always have lightning-fast responses when accessing your content. 

As an additional bonus here, having a fast mobile performance for your site means that you will rank better in all online searches, potentially aiding your club’s discoverability.

7. Community and Company Support

Last, but by no means least, is the community and company support offered by WordPress and its extensive user base. WordPress makes up 14.7% of the top 100 websites in the world, with 455 million different websites powered by WordPress. 

This means that the support you can get from the wider WordPress community is huge. Any problem you can think of has likely been experienced by another community member – and the fact that they’re still using the service implies that most minor issues are fixable.

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What food goes best at a tennis club party?

What food goes best at a tennis club party?

What food goes best at a tennis club party?

So, you have a successful court booking system, some consistent, wonderful patrons of your tennis club, and maybe even an engaged audience online. Perhaps you have some wonderful students for tennis lessons. Any of the above are signs of a fantastically involved and passionate tennis club.  As such, you might want to throw an event or party for these members that make your tennis club business possible. These events can be difficult to plan and cater for, especially as tennis clubs tend to attract a lot of different types of people. In this article, we will show you some incredible foods to serve at your tennis club event!

tennis club food

Snacks abound: what do you want to be serving at your tennis club?

The key to figuring out exactly how to cater for events can also be difficult. Our advice is to determine what kind of event or party you are hosting and adjusting the menu as appropriate.

For example, if you are having a daytime party full of active tennis activities, you’ll want to prioritize healthier, less bloating snacks so that your guests can enjoy both training and your delicious food. 

If you are not planning to do any activities, and are holding a more refined party, the foods you’ll want to serve will, of course, be different. If you are planning a party in the daytime, we would recommend going back to the origins of tennis and serving a delightful, wholesome, and surprisingly filling British Afternoon Tea.

When planning a fancier fiesta in the evening, an evening of canapés would be the port of call. 

As you can maybe tell, our general recommendations tend to revolve around finger food and stuff that can be grazed upon throughout an event, rather than being gorged upon in one go. Your partygoers (being tennis club members), are likely to be relatively active and health-conscious, so giving them the option to control how much they eat on a granular level will be much appreciated.

First, we will consider what you can serve if you are planning a particularly active party, reviewing the healthiest options for this. 

After that, we will move to consider some more refined options you can serve, including canapés and the classic afternoon tea. 

If you have ever wanted to find out what food to bring to a tennis club party, then read on as we provide a comprehensive breakdown of the different options you have! It will be sure to leave all your guests satisfied, and hopefully raving about the delicious spread provided.  

Cheap, cheerful, and chock full of vitamins

So, let’s say you’ve organized or are attending a day of tennis fun at your tennis club. Of course, you want to provide some food, but want to make sure it is healthy and tasty for when people are taking breaks from games.

Here are some great choices for just that occasion:

Raw vegetables

When used as a snack, a raw savory vegetable/fruit is often referred to as a “crudité“. These can take many forms; we would recommend the following:

  • Carrots
  • Radishes
  • Cauliflower
  • Cucumber
  • Celery
  • Bell pepper (red and yellow in particular)
tennis club food

Homemade Hummus

This is one you might not think to make but is delicious. It is also surprisingly simple to do, and if you create the hummus yourself you can control how fatty (or not) you wish to make it! Hummus requires equal parts chickpeas, tahini, and quantities of olive oil and lemon juice adjusted to texture and taste, all blended up together.

You can also incorporate garlic as well but be careful with the quantities of raw garlic used as it can be exceptionally powerful. If you want a bit of garlic in the hummus, it might be worth roasting it first, as that will temper the harsh raw flavor. 

The Afternoon Tea

The afternoon tea. A staple of British high society, and an outstanding afternoon appetite-quencher

The key to a great afternoon tea is finger food. First: the sandwiches. Use a mix of white and brown bread. The types of sandwiches we would recommend for this spread is as follows: 

  • Ham and mustard (find an English or Dijon mustard for this if you can – serve on white bread)
  • Cream cheese, salmon, and dill (mix the diced dill with the cheese, serve on brown bread) 
  • Beef and tomato (use thinly sliced peppered beef and even thinly sliced and salted tomato – brown bread and a light dash of mayonnaise is perfect here)
  • Cucumber sandwiches – this one is simple, finely sliced cucumber on some lightly buttered white bread.

Cut these sandwiches into small “fingers” (rectangles) and serve with some scones (and clotted cream/jelly) and some fancy potato chips. Small quiches, tarts, and other such baked delights would work brilliantly too. 

tennis club food


Here is the perfect food to bring to an evening tennis club party. The small serving size and huge variety in choice works brilliantly for health-conscious folks, and we have curated a couple of healthier canapé options to fit your club’s demographic.

Cucumber crackers with blue cheese and fruit

Combine thick slices of cucumber with blue cheese, and then alternating blueberries and pomegranates on each. This provides a sweet-savory, low-calorie snack that will blow partygoers away.

Smoked salmon, avocado, and pickled radish oatcakes

Take an oatcake (preferably seeded). Top it with some smashed avocado, a slice of delicate smoked salmon, two pickled radish slices and some freshly cracked black pepper. Consider some lemon juice squeezed on top as well. 

tennis club food

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